Insights
Human Truth
Business Case
TBD


Acceleration and automation
TBD

The true cost of platform-centric thinking
Empowering agents to serve people, not platforms
Cognative load
Escalation

etc.
Outcomes
This work was delivered to Meta's Technology and CX Operations leaders. We were fortunate to be engaged at a time when these two organizations were merging. This allowed us to align a number of disparate initiatives around the strategy, and establish the necessary cross-functional teams.
In addition to defining new ways of working internally, our work extended to designing a new product in the CX Operations environment that uses Generative AI to simplify the agent and customer interactions, reducing demand on customer support and enabling agents to elevate to platform advisors.
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