This mailer was part of a campaign to position the Getty Images site as more than just a place to find images. We wanted to connect with creative professionals around the process of creativity. The 'meet' construct takes a selection of images and tells a story of creative discovery and problem solving. From the opening "idea, meet execution" the copy expands into a story that connects with moments of inspiration that are familiar to all creative professionals charged with delivering big ideas and tight timeframes and budgets.
![](https://cdn.myportfolio.com/d1f35d2498976f86589d6b6e91c0e922/6843730858e2328123ff7a37_rw_1920.jpg?h=48bda7f4d60a69d8ea4d8c0d40ff4830)