This mailer was part of a campaign to position the Getty Images site as more than just a place to find images. We wanted to connect with creative professionals around the process of creativity. The 'meet' construct takes a selection of images and tells a story of creative discovery and problem solving. From the opening "idea, meet execution" the copy expands into a story that connects with moments of inspiration that are familiar to all creative professionals charged with delivering big ideas and tight timeframes and budgets.
Getty Images "meet" mailer