LinkedIn requested an online demo of their "Recruiter" tool, a service for HR and Hiring Managers to source top talent on the network. Rather than a disembodied VO and a mystery mouse highlighting speeds and feeds, this demo brings the solution to life in an engaging and relevant manner. Users have the ability to interview a personification of the tool and ask some probing questions. Like any good interviewee, LinkedIn Recruiter makes an impression through smart, thoughtful answers, and asks a few good questions of her own. This engaging approach kept users attention deep into the demo, and allowed us to collect profiling data that was passed to sales for follow up. Also, users got the definitive answers for some trick interview questions such as "Why are manholes round?"

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